I don't believe in flashing banners or glitzy logos. Websites should be easy to read, easy to navigate and, most importantly, provide the information the reader is looking for in a clear, concise manner.
I personally design every theme myself and do not rely on "off the shelf" designs. Whilst there are some brilliant ready made themes available, too often people have to bend their ideas to fit a
design. I like to work closely with the customer to establish the look
they are going for and how they would like to engage and inform their site
visitors. I then design the site with a unique custom built theme in
close consultation to ensure the client is happy with the finished
result. A website is a collaborative, ever evolving and developing
creation that needs love and attention.